Profile

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Data AnalystBI DeveloperReporting Analyst

Passionate data and reporting analyst with a strong focus on delivering actionable insights to inform business decision making

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What I know...

Programming & Query Languages

DAX
SQL
M Code
VBA
Python

Analytics & Data Platforms

Power BI
Excel
Azure Synapse
Databricks
Power Query
Tableau

Business Systems and Tools

Power Automate
SAP
SharePoint
Power Apps
Salesforce
Hubspot

Data experience

Inventory Management
Customer Service
Production Planning
Freight
Logistics

My Work

Projects

Logistics Network Optimisation Modelling

Designed and developed a model whereby business forecasts could be scenario modelled in order to output estimated volume and financial outcomes. This enabled the business to test different scenarios and understand the potential outcomes before committing to strategic decisions.

Power BIExcelFreight Forecasting+1
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Data Warehouse Migration

Took part in a platform migration from Azure Synapse to Databricks, ensuring all existing data and models were migrated, validated and optimised.

Azure SynapseDatabricksSQL+1
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Automated Reporting System

Built automated reporting pipeline using Python and SQL that generates 50+ monthly reports automatically. The system extracts data, applies business logic, generates formatted reports, and emails them to stakeholders on schedule. This freed up 40 hours/month of analyst time, eliminated human errors, and improved report consistency.

PythonSQLPandas+1
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Dashboards

Inventory Dashboard

Created interactive Power BI dashboard providing real-time sales analytics for executive team. Designed automated data pipeline with Power BI dashboards pulling from live database with incremental refresh. Executives now access live sales data in seconds, enabling faster decision-making and 15% revenue increase through better forecasting.

Power BIDAXSQL Server+1
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Marketing Campaign Analysis Dashboard

Developed comprehensive Tableau dashboard analyzing marketing campaign effectiveness across multiple channels. Created unified dashboard combining data from Salesforce, Google Analytics, and internal systems to provide 360° campaign view. Marketing team now makes data-driven budget decisions, increased overall campaign ROI by 30%, and reallocated $500K from low-performing channels.

TableauSalesforceGoogle Analytics+1
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How I got here...

Data and Reporting Analyst

McCain Foods · Scarborough, UK

October 2023 - Present
PythonTableauSQLExcelRPostgreSQL

Supply Chain Graduate

McCain Foods · Scarborough, UK

October 2022 - September 2023

Graduate role in supply chain operations, supporting planning, logistics, and operational efficiency. Collaborated with cross-functional teams to optimize supply chain processes and improve inventory management.

Transport PlanningInventory ManagementProduction PlanningCustomer OpsData & Reporting

Operations Manager

Trickle Net Equine Innovations Ltd, UK · London, UK

September 2019 - September 2022
Power BISQLPythonDAXExcelSQL Server

MSc Logistics and Global Operations

University of Lincoln Business School · Lincoln, UK

1st Class Honours (Distinction)
September 2019 - October 2020
Strategic MakingProject PlanningGlobal Supply StrategyLogistics ManagementOperations Management

BA Business Studies

University of Lincoln Business School · Lincoln, UK

2nd Class Honours (2:1)
September 2016 - July 2019
Strategic ManagementEntrepreneurshipDigital Business and E-commerceBudgeting and FinanceEconomicsOperations Management

Computer Science

Loughborough University · Loughborough, UK

September 2015 - September 2016

Completed 1st year - then transfered to BA Business Studies at University of Lincoln