Profile

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Data AnalystBI DeveloperReporting Analyst

Passionate data and reporting analyst with a strong focus on delivering actionable insights to inform business decision making

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What I know...

Programming & Query Languages

DAX
M Code
SQL
VBA
HTML
Javascript
React
Python

Analytics & Data Platforms

Power BI
Excel
Azure Synapse
Databricks
Power Query
Tableau

Business Systems and Tools

Power Automate
SAP
SharePoint
AI Platforms
Power Apps
Salesforce
Hubspot

Data experience

Supply Chain
Production Planning
Customer Service
Inventory Management
Logistics
S&OE
Demand Planning
Manufacturing
S&OP
Agriculture
Finance

My Work

Projects

Supply Chain Reporting Suite

Designed and developed a standardised suite of Power BI reports across the Supply Chain function, bringing consistent functionality and reporting standards into a simple, user-friendly experience. Focused on effective data storytelling to turn complex operational data into clear and actionable insights.

Power BIDAXSQL+1
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Logistics Network Optimisation Modelling

Designed and developed a model whereby business forecasts could be scenario modelled in order to output estimated volume and financial outcomes. This enabled the business to test different scenarios and understand the potential outcomes before committing to strategic decisions.

Power BIExcelFreight Forecasting+1
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Data Warehouse Migration

Supported the migration of the regional data warehouse from Azure Synapse to the Databricks Enterprise Data Platform (EDP). Worked across data sources, transformations and reporting dependencies to help transition existing data and analytics solutions to the new platform.

DatabricksAzure SynapseSQL+1
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Dashboards

Inventory Dashboard

Built an interactive inventory dashboard providing a clear view of current stock levels alongside historical snapshots, enabling analysis of inventory trends over time. The dashboard provides detailed analysis of stock age, inventory health, stock type and value, helping stakeholders identify ageing and excess inventory and make more informed inventory management decisions.

Power BIDatabricksDAX+3
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Production Planning Report

Built a Power BI production planning report providing visibility of tactical and strategic production plans, including planned volumes, value, plan vs actuals and comparisons between different planning cycles.

Power BIDatabricksDAX+1
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Demand Planning Report

Built a Power BI demand planning report providing visibility of sales forecasts across customers, shipment locations and products, enabling detailed analysis of forecast volumes and value.

Power BIDatabricksDAX+1
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Master Data Hub

Built a 'master data hub'; a collation of master data ranging from product, to warehouse, to BOM data, acting as a single source of truth for users when requiring specific information.

Power BIDatabricksDAX+1
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Service Level Report

Built a report providing visibility of service level performance across customers, shipment locations and products, enabling detailed analysis of service level performance and identifying opportunities for improvement.

Power BIDatabricksDAX+1
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Delivery and Shipment Report

Built a report providing visibility of delivery and shipment performance across customers, shipment locations and products, enabling detailed analysis of delivery and shipment performance and identifying opportunities for improvement.

Power BIDatabricksDAX+1
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How I got here...

Data and Reporting Analyst

McCain Foods · Scarborough, UK

October 2023 - Present

Lead data, reporting and analytics across McCain’s GB & EMENA supply chain, using technology and insight to improve decision-making and operational performance. The role combines analytical development with business partnering, working across Logistics, Planning, Inventory and Customer Service to translate business needs into practical data-driven solutions. Alongside core reporting and analytics, contribute to wider transformation, process improvement and automation initiatives, helping to strengthen the organisation’s use of data and technology.

Power BISAPOpenTextSynapseWMSTMSSalesforce

Supply Chain Graduate

McCain Foods · Scarborough, UK

October 2022 - September 2023

Completed a cross-functional graduate programme within McCain’s Supply Chain function, gaining broad experience across different areas of the business and developing a strong understanding of end-to-end supply chain operations. Worked on projects across multiple functions, applying commercial and analytical thinking to business challenges and process improvement opportunities. The experience provided a strong foundation in supply chain and ultimately led to a transition into a dedicated Data & Reporting Analyst role.

Power BISAPOpenTextSynapseWMSTMS

Operations Manager

Trickle Net Equine Innovations Ltd, UK · London, UK

September 2019 - September 2022

Managed the end-to-end operations of a growing ecommerce and retail business, spanning domestic and international sales across ecommerce, retail, trade and wholesale channels. Combined operational, commercial and analytical responsibilities, overseeing logistics, fulfilment, business systems, financial performance and sales planning. Led improvements across processes, technology and supply chain operations, working with external partners and internal teams to support the continued growth and development of the business.

MagentoWordpressXero accountingStripePaypalGS1Hubspot

MSc Logistics and Global Operations

University of Lincoln Business School · Lincoln, UK

1st Class Honours (Distinction)
September 2019 - October 2020
Strategic MakingProject PlanningGlobal Supply StrategyLogistics ManagementOperations Management

BA Business Studies

University of Lincoln Business School · Lincoln, UK

2nd Class Honours (2:1)
September 2016 - July 2019
Strategic ManagementEntrepreneurshipDigital Business and E-commerceBudgeting and FinanceEconomicsOperations Management

Computer Science

Loughborough University · Loughborough, UK

September 2015 - September 2016

Completed 1st year - then transfered to BA Business Studies at University of Lincoln